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Clean Work
Every cut is handled with care, detail, and pride in the craft.
Our Story
A Barbershop Built
Around People.
A downtown Beloit barbershop focused on sharp cuts, a comfortable atmosphere, and the kind of service that keeps people coming back.
The Owners
Gerardo & Jesus
More than a haircut — a community.Lux Cuts was founded by Gerardo “Lalo” Sanchez and Jesus “Chuy” Soriano, two barbers with deep roots in Beloit and a shared respect for the craft. What started with family haircuts, practice cuts, and a passion for getting better grew into a shop shaped by hard work, trust, and pride in every cut.
For Gerardo and Jesus, barbering is more than the service. It is the regulars who become friends, the conversations in the chair, and the chance to be part of important moments in people's lives. Located in the heart of downtown Beloit, Lux Cuts brings together sharp cuts, a welcoming atmosphere, and a place where everyone can feel at home.
Watch
Watch the Lux Cuts Story
Hear from Gerardo and Jesus about how Lux Cuts started, why Beloit matters, and what makes the shop feel like home.
What We Stand For
The Lux Standard
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Real Relationships
Many clients become regulars, and many regulars become friends.
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Downtown Beloit
Rooted in a growing downtown filled with small businesses, foot traffic, and community.
Your Chair Awaits
Ready for Your Next Cut?
Pick your barber and book online in under a minute — or give the shop a call.
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